Welcome to Visma Playbook
It’s a great day to share new experiments, learn from others and copy inspiring actions into your marketing actions.
Newest plays
Open page for the play One-Pager vs Multi-Step: Which Order Form Is Best?
Conversion
Good
Moderate
Win
One-Pager vs Multi-Step: Which Order Form Is Best?
The redesign process of our order form resulted in two completely different layouts, which we AB tested.
Countries: Norway
Open page for the play Increased the number of visitors with better conversions, at a lower cost
Traffic
Excellent
Moderate
Win
Increased the number of visitors with better conversions, at a lower cost
With a tighter budget, we needed to decrease our SEM spending and increase SEO traffic to double the number of conversions.
Countries: Sweden
Open page for the play Sign-up form: Pop-up vs landing page
Conversion
Low
Moderate
Inconclusive
Sign-up form: Pop-up vs landing page
In a effort to simplify and remove friction from our create-a-trial journey, we wanted to test if implementing our sign-up form in a pop-up was more efficient than the regular...
Countries: Norway
