Welcome to Visma Playbook

It’s a great day to share new experiments, learn from others and copy inspiring actions into your marketing actions.

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Newest plays

Open page for the play Our TikTok experiment
Traffic
Good
Moderate
Win

Our TikTok experiment

Let's rewind to autumn 2020. The time we all thought TikTok was a platform made for very young people who wanted to show of some decent dancing moves. So the...

Countries: Norway

Open page for the play mid-funnel product video
Conversion
Low
Very hard
Inconclusive

mid-funnel product video

Hypothesis

We believe that showing mid-funnel potential customers a video of the actual product interface and some of its best features, it will make it easier for them to take...

Countries: Denmark

Open page for the play Social proof – testimonials on the pricing page
Conversion
Low
Moderate
Inconclusive

Social proof – testimonials on the pricing page

We believe that displaying quotes/ testimonials of loyal customers will be the final nudge entrepeneurs need to buy a bundle (adding autority and building trust).To verify that, we will display...

Countries: Belgium

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Adding your experiments is easy

Check this video if you are feeling hesitant about how to add your experiments and tactics.

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