Welcome to Visma Playbook

It’s a great day to share new experiments, learn from others and copy inspiring actions into your marketing actions.

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Newest plays

Open page for the play Increased the number of visitors with better conversions, at a lower cost
Traffic
Excellent
Moderate
Win

Increased the number of visitors with better conversions, at a lower cost

With a tighter budget, we needed to decrease our SEM spending and increase SEO traffic to double the number of conversions.

Countries: Sweden

Open page for the play Sign-up form: Pop-up vs landing page
Conversion
Low
Moderate
Inconclusive

Sign-up form: Pop-up vs landing page

In a effort to simplify and remove friction from our create-a-trial journey, we wanted to test if implementing our sign-up form in a pop-up was more efficient than the regular...

Countries: Norway

Open page for the play Social proof in title
Conversion
Low
Very easy
Inconclusive

Social proof in title

We do not leverage our number of customers in our marketing efforts enough, so we decided to make a small test to see if a little social proof would help...

Countries: Norway

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Adding your experiments is easy

Check this video if you are feeling hesitant about how to add your experiments and tactics.

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