Welcome to Visma Playbook

It’s a great day to share new experiments, learn from others and copy inspiring actions into your marketing actions.

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Newest plays

Open page for the play Closed, no distraction landing page for Google Ads
Conversion
Negative
Easy
Fail

Closed, no distraction landing page for Google Ads

We believe that closed landing page without any outgoing links and one goal in mind will deliver increase in conversions.

Countries: Finland

Open page for the play Does reversing the order of price packages increase the intention to buy?
Conversion
Good
Moderate
Inconclusive

Does reversing the order of price packages increase the intention to buy?

Note: This test is a follow-up test of the experiment conducted by Eirik Nereng. You can find his experiment here.

We have a pricing table of our bundles on our...

Countries: Belgium

Open page for the play A/B tests for sales message
Conversion
Good
Easy
Win

A/B tests for sales message

Last fall Jumis has launched it's new product - Jumis Receipts. To get first trial and clients for alpha version we have decided to use waiting list - the first...

Countries: Latvia

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Adding your experiments is easy

Check this video if you are feeling hesitant about how to add your experiments and tactics.

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