Welcome to Visma Playbook
It’s a great day to share new experiments, learn from others and copy inspiring actions into your marketing actions.
Open page for the play Increased the number of visitors with better conversions, at a lower cost
Increased the number of visitors with better conversions, at a lower cost
With a tighter budget, we needed to decrease our SEM spending and increase SEO traffic to double the number of conversions.
Open page for the play Sign-up form: Pop-up vs landing page
Sign-up form: Pop-up vs landing page
In a effort to simplify and remove friction from our create-a-trial journey, we wanted to test if implementing our sign-up form in a pop-up was more efficient than the regular...
Open page for the play Social proof in title
Social proof in title
We do not leverage our number of customers in our marketing efforts enough, so we decided to make a small test to see if a little social proof would help...